Glen Reit, D.D.S. a dentist practicing in Manhattan received a number of favorable reviews from the online consumer reviewing service, “Yelp.” All was well until an anonymous post by a “Michael S.” described his office as “small,” “old,” and “smelly.” Judging from the name of the web site, there was an expected short, sharp, painful cry by either the reviewer or perhaps the reviewed. The post described Dr. Reit’s office equipment as “old” and “dirty.” Dr. Reit leaped to the courts to obtain an injunction requiring the removal by Yelp of the offending review. He claimed a substantial reduction in patient appointments. Yelp appFarently removed the good reviews and kept the unfavorable review posted for a while.
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